Martha Clara Vineyards Moving in a New Direction

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When visiting wineries on the East End, my wife and I have fallen into a bit of a rut. We go to Winery A first, then we go to Winery B and if our kids — now 5 and 10 — are behaving, we may squeeze in Winery C before taking them to Magic Fountain as a reward. Wineries A, B and C rarely (maybe never?) change. We know we’ll like the wines. We know that our kids are welcome. They are the safe bets and there is comfort in that.

I’m still tasting wines from other producers, of course. My writing and obsession demand it. But the at-the-winery tasting rut remains. Or remained, until a recent two-hour tasting with Martha Clara Vineyards’ general manager and winemaker Juan Micieli-Martinez snapped me out of it.

I know what you might be thinking, particularly if you haven’t been to Martha Clara in a while, as I hadn’t. Yes, I mean that Martha Clara. The one with the petting zoo, the sweet Bernie rosé with a beagle on the label and the throngs of people — some of whom bring coolers of non-Martha Clara libations to enjoy during a sprawling vineyard-side picnic.But here’s the thing: It’s not like that anymore. The animals have been moved to a different part of the farm, away from the tasting room. The rosé is now bone-dry and there’s no critter on the label. Outside food is no longer allowed, so no more picnics (outside wine or beer was never allowed). Micieli-Martinez has even changed the tasting room over to table service, rather than row after row standing at a tasting bar.

But here’s the thing: It’s not like that anymore. The animals have been moved to a different part of the farm, away from the tasting room. The rosé is now bone-dry and there’s no critter on the label. Outside food is no longer allowed, so no more picnics (outside wine or beer was never allowed). Micieli-Martinez has even changed the tasting room over to table service, rather than row after row standing at a tasting bar.

This isn’t your parents’ Martha Clara Vineyards.

“The old business model was about just trying to drive traffic here. Get volume. Get people here,” Micieli-Martinez said as we tasted. “I think that the mind-set at the time was maybe not as wine savvy and wine sophisticated.”

He’s clearly worked to change that in his almost 10 years with the winery.

“There has been a total overhaul of everything we do up front. I kind of see it as a more grown-up, sophisticated experience,” he said.

It’s this shift that he’s most proud of — and he should be. What he’s been able to accomplish impressed me.

Most important, at least to me, the wine portfolio has never been better. There are some truly expressive and delicious wines in the lineup. That wasn’t always the case.

We tasted two dozen wines together and several stood out.

2016 Sauvignon Blanc: Lighter in body, like so many 2016 whites, but classic with passion fruit and citrus fruit qualities accented by subtle grassy herbs and fresh, juicy acidity.

2015 Pinot Grigio: Maybe my favorite pinot grigio/gris from Long Island. Peachy and tropical with a succulent mouth feel balanced by clean, bright acidity. This isn’t the insipid pinot grigio you’re thinking of.

2014 Estate Reserve Riesling rivals the best riesling on the island. Lemon-lime and pineapple flavors are made more interesting by notes of citrus blossom and juicy pear. Focused, almost gritty acidity stretches the finish out, too. Just off-dry.

2014 Estate Reserve Pinot Noir: Unmistakably pinot noir with cranberry and red cherry fruit with layers of earth and potpourri spice. With silky mouth feel and nicely structured, it seems like a wine that should age quite well.

2013 Estate Reserve Merlot: Classic good-year merlot from Long Island. Plummy, cherry tinged and earthy with notes of dark-roast coffee and dried thyme. Mouth-filling with well-integrated tannins. Another wine that should age and develop well.

2014 Malbec Merlot: Nearly half-and-half blend that is fruit-forward and crunchy with fresh fruit acidity. Floral high notes intertwine beautifully with the berried merlot baseline. Subtle savory qualities make this a food-friendly pick.

2013 Chateau Northville: The estate’s top Bordeaux-style blend starts with aromas of mint and eucalyptus before getting into ripe berry and plum fruits, savory spice and earth, and a distinct cocoa nib note. As it’s still young, the tannins are a bit more angular, but with time those should soften.

This story originally appeared in the Suffolk Times/northforker.com

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About Author

Lenn Thompson, a proud Pittsburgh, PA native, moved to Long Island more than a decade ago and quickly fell in love with the region’s dynamic and emerging wine community. A digital and content marketing and community professional by day, he founded NewYorkCorkReport.com in early 2004 to share his passion for the wines, beers and spirits of New York State. Since then, the site has become the premier source for independent New York wine commentary, reviews and news. Formerly the editor of the Long Island Wine Gazette, a contributor to Edible Brooklyn, wine columnist for Hamptons.com and regional editor for Appellation America covering the Long Island and Hudson River Valley regions, Lenn contributes to Edible East End, Palate Press, Patch and is the wine columnist for Dan’s Papers in the Hamptons. Lenn is also on the board of directors for Drink Local Wine, and is the creator and founder of TasteCamp, a yearly regional wine immersion event for writers and bloggers. An admitted riesling and cabernet franc fanatic, he’s intensely passionate about eating drinking local and the many local wine regions of America. Lenn lives in Miller Place, NY with his wife Nena, son Jackson, daughter Anna and their dog, Casey Lemieux Thompson.

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